
Photography, as you may know, is an extremely expensive pursuit, especially in the digital age. There's constant need to upgrade computer software on top of camera equipment, and technology continues to present us with many options to get even sharper pictures than ever before. It's an exciting time but also a confusing one for consumers.
In the coming weeks and months, I'm going to be writing more and more about tips to help you find the right photographer. Of course, I would like to believe I am that photographer for you, but I fully understand that Vancouver has many talented, diverse and wonderful people in the business. What I think has been missing (and maybe I can fill that void with this information site) is advice and guidance to help consumers in the Lower Mainland who are in search of a professional photographer.
With that in mind, I'll say the most important thing to remember when shopping for a photographer is to consider the full package, not just the portfolio or the rates.
You should make sure your photographer has more than one camera body and all the necessary tools to get him or her through the day. Equipment breaks, accidents happen, and we all need backup just in case. Another must is the knowledge of lighting and how to work with it and without it. A photographer who uses a professional lighting system is much more versatile than one who only relies on natural light. Professionals utilize reflectors, on-camera flash strobes, and remote-triggered radio receivers to create studio lighting while on-location.
In terms of digital imaging, the computer monitor is a modern darkroom. Your photographer should be using Adobe software and should have the advanced skills to maximize its functions. If you're hiring a wedding photographer consider asking candidates how they plan to digitally process the photographs, even have them walk you through an example. The images should be as refined as possible before you receive the final versions.
All kinds of other paraphernalia exists, some of which is not essential but may demonstrate the dedication of your photographer to his or her craft.
Visit my website for further more information and regularly updated content on photography tips and trends - http://www.juliapelish.com
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